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2023年(nian)是“降(jiang)本增(zeng)效(xiao)年(nian)”,陜化公司(si)堅(jiān)(jian)持(chi)增(zeng)產(chǎn)提質(zhì)(zhi)練(lian)內(nèi)(nei)功(gong),改(gai)革創(chuàng)(chuang)新(xin)強(qiáng)(qiang)動能,波(bo)段操(cao)作增(zeng)效益(yi)?!半p(shuang)過(guo)半”是(shi)陜(shan)化(hua)公司向陜煤集團(tuán)(tuan)、化工(gong)集團(tuán)及全體員工交出的(de)“期中(zhong)卷(juan)”,化(hua)工(gong)板塊(kuai)上半年盈利(li)榜首是(shi)發(fā)給陜(shan)化公(gong)司(si)的“成績單”。
今年(nian)以來,陜化(hua)銷(xiao)售運(yùn)輸公(gong)司(si)能(neng)夠緊(jin)盯市場動(dong)態(tài)(tai),把握(wo)市場規(guī)(gui)律(lv),踩準(zhǔn)市場(chang)節(jié)(jie)奏,科學(xué)決(jue)策(ce),做(zuo)好波(bo)段(duan)操(cao)作,2月、4月(yue)、6月BDO化(hua)工(gong)產(chǎn)(chan)品三(san)次(ci)踩(cai)點(diǎn)(dian)“低存(cun)高售(shou)”操(cao)作(zuo),創(chuàng)效(xiao)增收(shou)約(yue)3000余萬(wan)元。
銷(xiao)售工(gong)作(zuo)考驗(yàn)的是(shi)預(yù)判(pan)市場的腦力(li)、協(xié)調(diào)溝(gou)通的(de)腳(jiao)力、還有(you)堅(jiān)(jian)持到(dao)底(di)的毅力(li)。在化工(gong)市(shi)場(chang)遇“寒冬(dong)”時(shí)(shi)期,價(jià)格(ge)一(yi)度(du)跌(die)破(po)成(cheng)本(ben)線,液(ye)罐(guan)存(cun)儲(chu)又(you)量滿(man)告(gao)急,被(bei)迫出(chu)售(shou)鐵(tie)定(ding)虧損。兩(liang)難(nan)之際(ji),在集團(tuán)公(gong)司(si)指(zhi)導(dǎo)(dao)下,銷售運(yùn)(yun)輸(shu)公(gong)司(si)采(cai)取“騰(teng)罐(guan)存(cun)貨(huo),待漲(zhang)銷(xiao)售”的(de)波段操作(zuo)舉措(cuo)。存罐不(bu)夠(gou),邊(bian)租邊“改”,將磷(lin)銨分廠(chang)閑置(zhi)硫酸罐改(gai)造成BDO存罐(guan),解(jie)決(jue)了無處可放的(de)后(hou)顧之(zhi)憂(you)。
為(wei)了增(zeng)加(jia)客(ke)戶粘性,在(zai)停售(shou)散貨(huo)同時(shí),持(chi)續(xù)(xu)供(gong)貨(huo)給(gei)長(zhang)約及戰(zhàn)略(lve)客(ke)戶,維(wei)護(hù)彼(bi)此友好、長(zhang)遠(yuǎn)的合作(zuo)關(guān)(guan)系。“以(yi)信(xin)求(qiu)存(cun),以(yi)質(zhì)取(qu)勝(sheng)”是(shi)陜(shan)化公(gong)司的(de)經(jīng)營(ying)理念(nian),從產(chǎn)品質(zhì)量(liang)、合同簽訂(ding)到(dao)高效(xiao)發(fā)(fa)運(yùn)(yun),全過(guo)程層(ceng)層把關(guān)(guan),銜(xian)接(jie)緊(jin)密(mi),高(gao)質(zhì)量售后(hou)服務(wù)(wu)贏(ying)得100%客(ke)戶(hu)滿(man)意(yi)度。加(jia)強(qiáng)(qiang)與(yu)核(he)心客戶間(jian)的(de)互動(dong),構(gòu)建互(hu)利共(gong)贏(ying)的價(jià)值理念,在(zai)同(tong)等條件下,形(xing)成彼(bi)此(ci)“非你(ni)莫屬”的(de)合作首選。
BDO停(ting)售(shou)期(qi)間(jian),銷(xiao)售運(yùn)輸公(gong)司化(hua)工(gong)業(yè)務(wù)人員(yuan)也沒(mei)閑著(zhe),時(shí)刻關(guān)(guan)注上下(xia)游(you)供需(xu)量,及時(shí)與(yu)同行溝通(tong)交流,保(bao)持(chi)對(dui)市(shi)場(chang)的敏銳(rui)度(du),每(mei)兩天(tian)召開(kai)一(yi)次業(yè)務(wù)“碰(peng)頭(tou)會(hui)”,信(xin)息(xi)共享(xiang),凝聚共(gong)識。準(zhǔn)確掌(zhang)握(wo)市(shi)場(chang)第(di)一手(shou)信息,為公司科(ke)學(xué)(xue)決策(ce)做有(you)力(li)參(can)考(kao)。
市場波(bo)動,觸(chu)底(di)反(fan)彈,化(hua)工市(shi)場(chang)迎來了(le)“春天”?!按齼r(jià)(jia)格回暖(nuan),化(hua)工(gong)業(yè)(ye)務(wù)人(ren)員不待揚(yáng)鞭(bian)自(zi)奮(fen)蹄(ti),把握(wo)市場(chang)上(shang)漲(zhang)趨(qu)勢(shi),推(tui)漲新(xin)單(dan)價(jià)格(ge),BDO產(chǎn)品(pin)價(jià)(jia)格(ge)從9500元(yuan)/噸(dun)力挺至12000元(yuan)/噸以上(shang)啟售,最(zui)高(gao)成交價(jià)(jia)13700元(yuan)/噸(dun),火(huo)速(su)消(xiao)化(hua)了(le)前期庫(ku)存,以(yi)價(jià)(jia)補(bǔ)(bu)量,一噸(dun)頂(ding)一噸,創(chuàng)效(xiao)增收優(yōu)(you)勢(shi)凸(tu)顯?!睒I(yè)(ye)務(wù)(wu)主管白(bai)戰(zhàn)(zhan)濤說(shuo)。
今(jin)后,陜(shan)化(hua)公司將持續(xù)聚(ju)焦經(jīng)(jing)營(ying)提效(xiao),堅(jiān)(jian)持“營銷”思(si)維,增強(qiáng)市(shi)場運(yùn)(yun)營意(yi)識,向(xiang)生產(chǎn)(chan)要效能(neng),向市場(chang)要(yao)效(xiao)益(yi),實(shí)(shi)現(xiàn)(xian)“量的合理(li)增(zeng)長”和(he)“質(zhì)(zhi)的(de)有效提升”雙突(tu)破(po)。(銷(xiao)售(shou)運(yùn)(yun)輸(shu)公(gong)司(si) ?王輝(hui))
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