奮進(jìn)(jin)陜(shan)煤(mei)APP：學(xué)(xue)陜(shan)煤(mei)微(wei)信(xin)公(gong)眾(zhong)號(hào)(hao) 講好陜化新故事(shi)
自(zi)2023年10月以來(lái)，陜化(hua)公司按照(zhao)陜煤(mei)集團(tuán)宣(xuan)傳工(gong)作(zuo)的最新要(yao)求，廣(guang)泛(fan)宣傳(chuan)陜(shan)煤(mei)集(ji)團(tuán)企(qi)業(yè)(ye)品(pin)牌(pai)形(xing)象，將公(gong)司微(wei)信公(gong)眾(zhong)號(hào)(hao)轉(zhuǎn)發(fā)(fa)集(ji)團(tuán)(tuan)微(wei)信(xin)新(xin)聞和(he)組(zu)織(zhi)全(quan)體員(yuan)工學(xué)習(xí)陜(shan)煤(mei)集團(tuán)百度新聞(wen)作為常態(tài)化(hua)工(gong)作。
把(ba)握(wo)流量增(zeng)長(zhǎng)(zhang)點(diǎn)(dian)。緊(jin)扣(kou)新(xin)媒(mei)體(ti)矩陣宣(xuan)傳導(dǎo)引(yin)特性，扭(niu)住(zhu)“流量推(tui)送(song)”為(wei)精(jing)準(zhǔn)(zhun)抓(zhua)手(shou)，綜合采(cai)取“文案(an)創(chuàng)作(zuo)、標(biāo)(biao)題(ti)吸睛、時(shí)(shi)段推送、訂(ding)閱關(guān)(guan)注”等(deng)多種手段形(xing)式，以(yi)“支部創(chuàng)(chuang)建、班(ban)組(zu)瀏(liu)覽”為(wei)基礎(chǔ)宣傳(chuan)點(diǎn)，采(cai)取(qu)班前會(huì)(hui)、班(ban)后會(huì)、自行(xing)學(xué)(xue)習(xí)(xi)、現(xiàn)(xian)場(chǎng)點(diǎn)擊(ji)、線(xian)上(shang)學(xué)(xue)習(xí)、早點(diǎn)名(ming)等(deng)多(duo)種形(xing)式(shi)強(qiáng)薦(jian)深推(tui)。
筑牢文宣(xuan)主(zhu)陣地(di)。緊(jin)抓融(rong)媒(mei)體傳(chuan)播(bo)的(de)導(dǎo)(dao)向(xiang)引(yin)領(lǐng)(ling)作用(yong)，將(jiang)集(ji)團(tuán)(tuan)重(zhong)大主題(ti)宣(xuan)傳(chuan)教育(yu)與(yu)公(gong)司(si)百度(xin)公(gong)眾號(hào)(hao)緊(jin)密結(jié)合(he)，積極利用公司(si)微(wei)信公(gong)眾號(hào)(hao)轉(zhuǎn)發(fā)(fa)集團(tuán)重(zhong)要新(xin)聞，同(tong)時(shí)加(jia)強(qiáng)(qiang)圖片(pian)、視(shi)頻(pin)、漫畫等(deng)融(rong)媒體產(chǎn)(chan)品(pin)制作，創(chuàng)(chuang)新創(chuàng)(chuang)優(yōu)公(gong)眾號(hào)(hao)內(nèi)容，充(chong)分(fen)發(fā)(fa)揮(hui)傳(chuan)播(bo)引導(dǎo)的渠道優(yōu)勢(shì)(shi)，營(yíng)造公司(si)正(zheng)確鮮明的輿(yu)論氛(fen)圍(wei)。
弘揚(yáng)陜煤(mei)新風(fēng)(feng)貌(mao)。聚力(li)發(fā)(fa)揮百度公(gong)眾(zhong)號(hào)(hao)積極作(zuo)用，公(gong)司重點(diǎn)(dian)在典型(xing)挖(wa)掘(jue)、事(shi)件嗅(xiu)探上(shang)下(xia)功(gong)夫(fu)，把(ba)握(wo)重(zhong)點(diǎn)時(shí)(shi)間、重(zhong)點(diǎn)環(huán)(huan)節(jié)、重(zhong)點(diǎn)(dian)事項(xiàng)(xiang)，圍(wei)繞(rao)新(xin)發(fā)展(zhan)、新理(li)念、新(xin)技術(shù)(shu)、新(xin)機(jī)(ji)制(zhi)、新(xin)典(dian)型等內(nèi)(nei)容建立首(shou)要推送機(jī)制，新(xin)聞(wen)傳播和(he)正(zheng)面引(yin)領(lǐng)相結(jié)(jie)合，為公(gong)司(si)宣傳思(si)想工作立標(biāo)(biao)正(zheng)向(xiang)。
講(jiang)好(hao)陜(shan)化(hua)新(xin)故(gu)事。堅(jiān)持在“常、長(zhǎng)(zhang)”二(er)字(zi)見(jiàn)(jian)真章，緊盯(ding)陜煤(mei)集團(tuán)(tuan)和陜化公(gong)司企業(yè)文化、新(xin)聞(wen)熱點(diǎn)(dian)、生(sheng)產(chǎn)(chan)經(jīng)營(yíng)(ying)、員工(gong)創(chuàng)(chuang)效等重(zhong)要(yao)內(nèi)容，深度鏈接職(zhi)工生活、工(gong)會(huì)團(tuán)建、主題黨日、企(qi)業(yè)(ye)發(fā)展(zhan)等各環(huán)節(jié)(jie)，定期(qi)推(tui)送(song)階段(duan)性成(cheng)果和重(zhong)要(yao)進(jìn)展，促(cu)進(jìn)(jin)廣(guang)大員(yuan)工“人(ren)人享 大家創(chuàng)”講(jiang)好(hao)陜化新故事。
據(jù)統(tǒng)(tong)計(jì)，10月份陜(shan)化公司(si)組(zu)織學(xué)習(xí)(xi)陜(shan)煤(mei)微(wei)信公眾(zhong)號(hào)1431場(chǎng)(chang)，累(lei)計(jì)學(xué)(xue)習(xí)達(dá)(da)36000余人次(ci)。（侯(hou)伊雪(xue)）
